Privacy Policy

Last Updated: January 1, 2026

Welcome to the Privacy Policy (“Privacy Policy”) for Holy Cow!, manufactured and operated by Element Longevity Inc. (“Element Longevity,” “we” or “us”).

This Privacy Policy describes how we collect, use and disclose information about you related to your use of and access to the Holy Cow! site, content, applications, services, tools and features, provided by us, including without limitation, the website: www.getholycow.com (individually referred to herein as the “Site,” or collectively as the “Sites”), any of their subdomains, or any related sites, applications, widgets or online services offered by us (collectively, the “Services”).

This Privacy Policy discloses our information collection and dissemination practices in connection with the Services. Please read this Privacy Policy carefully. For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services.

What this privacy policy covers:

This Privacy Policy covers how Holy Cow! treats information that we collect and receive through the Services, including PI (i.e., information about you that is personally identifiable, such as your name, address, e-mail address, phone number, payment card information, and any other information that you submit, including answers to surveys or questionnaires, testimonials or other information regarding your experiences with Holy Cow!’s products or services).

Information We May Collect About You Includes:

Registration details you provide when you create an account, such as your name, email address, telephone number, birthdate, username and password.
Transaction information, such as your billing address and your payment card information, product details, and the date of purchase and return.
Interaction Data you provide when you access or use the Services, for example, when you update information in your account, communicate with us by telephone or email, and order or download updates. We also store information about the products you purchase through the Services, such as the product specifications, date of purchase, and details relating to any support issue.
User Content you provide to the Services, including using our review, comment, testimonials, post or similar functionality. If you provide such information, we will identify you by your initials when posting such information to any public or semi-public part of the Services.
Usage and Technical Information, including your IP address or device identifier when you use the Services. If you access your account from a mobile device, that mobile device may also provide us with details of your location.

How We Collect Your Information:

We collect information you provide to us when you register with us, input information into the Services, create user-generated content, request products, or respond to customer surveys. Each time you access the Services, Holy Cow! collects some information to improve the overall quality of your online experience, such as aggregate queries for internal reporting and tracking general traffic flow.

Cookies and Web Beacons:
Holy Cow! uses cookies to improve your online experience. You can set your browser to refuse cookies, but some portions of the Site may not work properly if you do so. We may also use third-party services like Google Analytics to better understand our audience and serve more targeted advertising across the Internet.

How Personal Information Provided By You May Be Used:

We use the information we collect to provide you with the Services, support and enhance your access, and monitor which features are of most interest. By providing PI, you consent to the transfer and storage of that PI on our servers located in the United States.

Ways we use your information include:

To provide the Services and products you request.
To administer your Holy Cow! account and respond to inquiries.
To create anonymized and aggregated data sets for research and analytics.
To personalize content, experiences, and advertising.
To detect, investigate, and prevent activities that may violate our policies or be illegal.
To demonstrate the value of our products in marketing materials (anonymized unless express consent is given).

Disclosures to Third Parties:

We may share your PI outside of Holy Cow! and Element Longevity in the following circumstances:

With companies that work on our behalf to provide development, maintenance, and operations for the Services.
With trusted third parties to improve your customer experience or deliver tailored banner advertisements.
To respond to subpoenas, court orders, or legal process.
In connection with the sale of a business (merger, acquisition, or asset sale).

Your Controls and Choices:

You may correct, update, or delete your registration account and change your choices for newsletters and alerts. You may request access to the PI we hold about you by contacting us at support@getholycow.com.

Security:

Holy Cow! and Element Longevity implement robust security safeguards. While our products are not governed by HIPAA, we prioritize customer privacy. To provide secure credit card processing, orders are processed through Shopify Inc., which operates under its own privacy policy and utilizes SSL encryption.

CCPA (California Consumer Privacy Act):

California residents have specific rights regarding their personal information, including the right to know what is collected, the right to request deletion, and the right to opt-out of the "sale" of information (as defined by the CCPA).

Opt-Out Rights: Holy Cow! does not sell your personal information for profit. However, our use of third-party analytical and marketing tools may constitute a "sale" under CCPA definitions. To opt-out, please contact us or use the "Do Not Sell My Personal Information" link in our footer.

Children's Privacy Protection:

We do not seek or knowingly collect any personal information about children under 18 years of age. If you believe a child under 18 has provided us with PI, please contact us for its deletion.

Updating This Privacy Policy:

We may modify this Privacy Policy from time to time. If changes are material, we will use reasonable efforts to provide notice via email or through the Services. Your continued use of the Services constitutes acceptance of the updated policy.

How to Contact Us:

You may contact us regarding the Services or this Privacy Policy at:
Address: Element Longevity Inc.
801 S. Garfield STE 269
Traverse City, MI 49686
Phone: 800-986-4780
Email: hello@getholycow.com