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HOLY COW FOUNDING HERD

Love dairy?
Help us make it love people back.

We are building a small group of creators, practitioners and retail partners who want to grow with Holy Cow. Whether you reach people online, in practice or in your store, there is a place for you here. We care more about trust, creativity and a real connection with the people you serve.

Holy Cow mascot beside a bowl of ice cream

A little Holy Cow.
A whole lot of possibility.

YOUR PEOPLE. YOUR VOICE.

Your community.
Our growing herd.

From creators and practitioners to neighborhood co-ops and independent retailers, we are looking for partners who care about the people they serve. Share Holy Cow with your audience, your clients or your customers.

01 / CREATE

Creator Partners

For people making food, lifestyle, family and dairy-related content.

Food lovers, coffee regulars, pizza people, ice-cream explorers and lactose-intolerant creators. There is room for your kind of dairy story.

I'm a creator
02 / EDUCATE

Practitioner Partners

For qualified professionals helping people make informed nutrition and wellness decisions.

Registered dietitians, nutritionists, nurses, family-health educators and digestive-health professionals.

I'm a practitioner
03 / STOCK

Retail Partners

Bring Holy Cow to the shelves your community shops.

Co-ops, natural grocers, independent pharmacies and wellness stores. Tell us about your business and where you would like to carry Holy Cow.

I'm a retailer

FOR CREATORS & PRACTITIONERS

Find your place
in the herd.

1

Apply

Tell us about yourself, your audience and why Holy Cow feels like a fit.

2

Try Holy Cow

Selected partners receive product so they can form an honest opinion before discussing it publicly.

3

Share authentically

Create content in your own voice. We want real experiences, useful education and fun dairy moments.

4

Grow with us

Earn commission, unlock performance bonuses and get opportunities to help shape future campaigns.

CREATOR & PRACTITIONER BENEFITS

Your voice.
Our support.
Shared growth.

15%baseline commission
on attributed orders

Plus a personal 15% discount code for your audience.

  • Complimentary Holy Cow product for selected partners
  • A personal 15% discount code for their audience
  • 15% baseline commission on attributed orders
  • Performance bonuses for strong results
  • Early access to campaigns and new products
  • Opportunities for recurring paid content
  • Creative freedom within the Holy Cow brand and claims guidelines

These affiliate benefits apply to creator and practitioner partnerships. Retail pricing and terms are discussed separately. There is no required audience size and no promise of a large retainer. We are looking for long-term partners who want to build something with us.

CONTENT THAT FEELS LIKE YOU

Bring your favorite
dairy moment.

Pizza-night reactionsCoffee-shop routinesIce-cream adventuresDairy educationLactose versus lactase explainersPersonal daily-routine contentHonest product experiences
A little context for every conversation.

Holy Cow is a once-daily probiotic and prebiotic supplement designed to support lactose digestion. Individual results vary. Share honestly, follow the product directions and keep content within the Holy Cow brand and claims guidelines.

FOR STORES & CO-OPS

Bring Holy Cow
to your shelves.

A neighborhood favorite starts with a local shelf. If you buy for a co-op, natural grocer, pharmacy or wellness store, we would love to hear from you.

Let's talk retail

Tell us about your store.

Share your business name, store type, location and number of retail locations. We will review the fit and follow up to discuss stocking Holy Cow.

Retail inquiries are separate from the affiliate program. Wholesale pricing, order requirements and availability will be discussed directly with your team.

LET'S GET TO KNOW YOU

Every herd starts
with a hello.

Tell us a little about your world. We review applications weekly and look for a thoughtful fit.

No minimum following.
No shipping address needed.
Just you, your community or your store.

Apply to the Founding Herd

Fields marked * are required.

Partner type *

For retail inquiries, tell us where you would like to stock Holy Cow.

Your information is used to review your application and contact you about the program. Privacy policy.

COME GROW WITH US

Ready to join the herd?

Bring your voice, your community or a place on your shelves. We will bring the Holy Cow.

Apply to Join